{"id":1641,"date":"2026-05-20T09:57:59","date_gmt":"2026-05-20T09:57:59","guid":{"rendered":"https:\/\/cacao1st.com\/?p=1641"},"modified":"2026-05-20T09:58:09","modified_gmt":"2026-05-20T09:58:09","slug":"%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d","status":"publish","type":"post","link":"https:\/\/cacao1st.com\/en\/%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d\/","title":{"rendered":"\ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP) [\uae30\uc5c5\ubd84\uc11d]"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 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href=\"https:\/\/cacao1st.com\/en\/%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d\/#%F0%9F%93%9A_%EC%9E%90%EB%A3%8C%EC%84%A4%EB%AA%85\" >\ud83d\udcda \uc790\ub8cc\uc124\uba85<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/cacao1st.com\/en\/%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d\/#%F0%9F%9A%80_%EC%9E%90%EB%A3%8C%EB%8B%A4%EC%9A%B4\" >\ud83d\ude80 \uc790\ub8cc\ub2e4\uc6b4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/cacao1st.com\/en\/%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d\/#%F0%9F%93%9D_%EB%AA%A9%EC%B0%A8%EC%B0%A8%EB%A1%80\" >\ud83d\udcdd \ubaa9\ucc28\/\ucc28\ub840<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/cacao1st.com\/en\/%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d\/#%F0%9F%93%91_%EB%B3%B8%EB%AC%B8%EB%82%B4%EC%9A%A9\" >\ud83d\udcd1 \ubcf8\ubb38\/\ub0b4\uc6a9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/cacao1st.com\/en\/%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d\/#%F0%9F%93%96_%EC%B0%B8%EA%B3%A0%EB%AC%B8%ED%97%8C\" >\ud83d\udcd6 \ucc38\uace0\ubb38\ud5cc<\/a><\/li><\/ul><\/nav><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%B0%95%EC%B9%B4%EC%8A%A4_%EB%A7%88%EC%BC%80%ED%8C%85%EC%A0%84%EB%9E%B5_%EB%B0%8F_%EA%B8%B0%EC%97%85%EB%B6%84%EC%84%9DSWOT4PSTP\"><\/span>\ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%9A_%EC%9E%90%EB%A3%8C%EC%84%A4%EB%AA%85\"><\/span>\ud83d\udcda \uc790\ub8cc\uc124\uba85<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP) \uc790\ub8cc\uc785\ub2c8\ub2e4.<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%9A%80_%EC%9E%90%EB%A3%8C%EB%8B%A4%EC%9A%B4\"><\/span>\ud83d\ude80 \uc790\ub8cc\ub2e4\uc6b4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>\ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP)<\/strong> <strong>\uc790\ub8cc<\/strong> <strong>\ub2e4\uc6b4\ubc1b\uae30<\/strong> \ud83d\udc47<br><\/p>\n\n\n\n<p class=\"has-text-align-right\" style=\"font-size:28px\"><strong>\ud83d\udcbe\u00a0<a href=\"https:\/\/www.allreport.co.kr\/search\/detail.asp?pk=11072054&amp;sid=cacao1st\" target=\"_blank\" rel=\"noopener\">\uc790\ub8cc\ubb38\uc11c(\uc555\ucd95\ud30c\uc77c).zip<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%9D_%EB%AA%A9%EC%B0%A8%EC%B0%A8%EB%A1%80\"><\/span>\ud83d\udcdd \ubaa9\ucc28\/\ucc28\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>_SLIDE_1_<br>\uc124\ubb38\uc870\uc0ac(Survey Research) \uae30\ubc95\uc744 \uc774\uc6a9\ud55c \ub3d9\uc544\uc81c\uc57d \ubc15\uce74\uc2a4\uc758 \uc720\ud1b5\ucc44\ub110 \ud655\uc7a5\uc5d0 \ub300\ud55c \uc5f0\uad6c<br>_SLIDE_2_<br>\ubc1c\ud45c\uc21c\uc11c<br>\uc138\ubd84 \uc18c\ube44\uc790 \uc9d1\ub2e8\ubcc4 \uc120\ud638\ucc44\ub110\uacfc \uad6c\ub9e4\uc695\uad6c\uac00 \uac01 \ubcc0\uc218\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc911\uc2ec\uc73c\ub85c<\/p>\n\n\n\n<p>1 \uc11c\ub860 \ubc0f \ubb38\ud5cc \uc5f0\uad6c<br>2 \uc5f0\uad6c \uac00\uc124<br>3 \uc0c8\ub85c\uc6b4 \uc720\ud1b5\uc804\ub7b5 \uc81c\uc2dc<br>4 \ud55c\uacc4 \ubc0f \ucc38\uace0\ubb38\ud5cc<\/p>\n\n\n\n<p>_SLIDE_3_<br>\ubc1c\ud45c\uc21c\uc11c<br>\uc138\ubd84 \uc18c\ube44\uc790 \uc9d1\ub2e8\ubcc4 \uc120\ud638\ucc44\ub110\uacfc \uad6c\ub9e4\uc695\uad6c\uac00 \uac01 \ubcc0\uc218\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc911\uc2ec\uc73c\ub85c<br>1 \uc11c\ub860 \ubc0f \ubb38\ud5cc \uc5f0\uad6c<br>2 \uc5f0\uad6c \uac00\uc124<br>3 \uc0c8\ub85c\uc6b4 \uc720\ud1b5\uc804\ub7b5 \uc81c\uc2dc<br>4 \ud55c\uacc4 \ubc0f \ucc38\uace0\ubb38\ud5cc<br>_SLIDE_4_<br>[\ub3d9\uc544\uc81c\uc57d \uc18c\uac1c]<br>1\uc704 \uc81c\uc57d\ud68c\uc0ac \ub3d9\uc544\uc81c\uc57d<br>\uc758\uc57d\ud488, \uc758\uc57d\uc678\ud488 \ubc0f \uc0dd\ud65c\uc6a9\ud488 \ub4f1\uc744<br>\uc8fc\ub825\uc73c\ub85c \ud558\ub294 \uad6d\ub0b4 \ucd5c\ub300\uc758 \uc81c\uc57d\uc5c5\uccb4<br>2xxx\ub144 \ub3d9\uc544\uc81c\uc57d\uc758 \uc131\uc7a5<br>2xxx\ub144 \ub300\ube44 \ub9e4\ucd9c 7.1% \uc131\uc7a5<br>ETC \ubc0f OTC \uc0ac\uc5c5\ubd80 \ubaa8\ub450 \ub9e4\ucd9c \ud5a5\uc0c1<br>_SLIDE_5_<br>[\ubc15\uce74\uc2a4 \uc18c\uac1c]<br>\ud53c\ub85c\ud68c\ubcf5\uc758 \ub300\uba85\uc0ac<br>40\ub144 \uac04 \uc758\uc57d\ud488 \ub9e4\ucd9c \ubd80\ub3d9\uc758 1\uc704<br>Since 1963, .<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%91_%EB%B3%B8%EB%AC%B8%EB%82%B4%EC%9A%A9\"><\/span>\ud83d\udcd1 \ubcf8\ubb38\/\ub0b4\uc6a9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>_SLIDE_1_<\/p>\n\n\n\n<p>\uc124\ubb38\uc870\uc0ac(Survey Research) \uae30\ubc95\uc744 \uc774\uc6a9\ud55c \ub3d9\uc544\uc81c\uc57d \ubc15\uce74\uc2a4\uc758 \uc720\ud1b5\ucc44\ub110 \ud655\uc7a5\uc5d0 \ub300\ud55c \uc5f0\uad6c<br>_SLIDE_2_<br>\ubc1c\ud45c\uc21c\uc11c<br>\uc138\ubd84 \uc18c\ube44\uc790 \uc9d1\ub2e8\ubcc4 \uc120\ud638\ucc44\ub110\uacfc \uad6c\ub9e4\uc695\uad6c\uac00 \uac01 \ubcc0\uc218\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc911\uc2ec\uc73c\ub85c<br>1 \uc11c\ub860 \ubc0f \ubb38\ud5cc \uc5f0\uad6c<br>2 \uc5f0\uad6c \uac00\uc124<br>3 \uc0c8\ub85c\uc6b4 \uc720\ud1b5\uc804\ub7b5 \uc81c\uc2dc<br>4 \ud55c\uacc4 \ubc0f \ucc38\uace0\ubb38\ud5cc<\/p>\n\n\n\n<p>_SLIDE_3_<br>\ubc1c\ud45c\uc21c\uc11c<br>\uc138\ubd84 \uc18c\ube44\uc790 \uc9d1\ub2e8\ubcc4 \uc120\ud638\ucc44\ub110\uacfc \uad6c\ub9e4\uc695\uad6c\uac00 \uac01 \ubcc0\uc218\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc911\uc2ec\uc73c\ub85c<br>1 \uc11c\ub860 \ubc0f \ubb38\ud5cc \uc5f0\uad6c<br>2 \uc5f0\uad6c \uac00\uc124<br>3 \uc0c8\ub85c\uc6b4 \uc720\ud1b5\uc804\ub7b5 \uc81c\uc2dc<br>4 \ud55c\uacc4 \ubc0f \ucc38\uace0\ubb38\ud5cc<\/p>\n\n\n\n<p>_SLIDE_4_<br>[\ub3d9\uc544\uc81c\uc57d \uc18c\uac1c]<br>1\uc704 \uc81c\uc57d\ud68c\uc0ac \ub3d9\uc544\uc81c\uc57d<br>\uc758\uc57d\ud488, \uc758\uc57d\uc678\ud488 \ubc0f \uc0dd\ud65c\uc6a9\ud488 \ub4f1\uc744<br>\uc8fc\ub825\uc73c\ub85c \ud558\ub294 \uad6d\ub0b4 \ucd5c\ub300\uc758 \uc81c\uc57d\uc5c5\uccb4<br>2xxx\ub144 \ub3d9\uc544\uc81c\uc57d\uc758 \uc131\uc7a5<br>2xxx\ub144 \ub300\ube44 \ub9e4\ucd9c 7.1% \uc131\uc7a5<br>ETC \ubc0f OTC \uc0ac\uc5c5\ubd80 \ubaa8\ub450 \ub9e4\ucd9c \ud5a5\uc0c1<br>_SLIDE_5_<br>[\ubc15\uce74\uc2a4 \uc18c\uac1c]<br>\ud53c\ub85c\ud68c\ubcf5\uc758 \ub300\uba85\uc0ac<br>40\ub144 \uac04 \uc758\uc57d\ud488 \ub9e4\ucd9c \ubd80\ub3d9\uc758 1\uc704<br>Since 1963, \uc62c\ud574 \ub098\uc774 50\uc0b4<br>2xxx\ub144 \ubc15\uce74\uc2a4\uc758 \uc131\uc7a5<br>2xxx\ub144 \ub9e4\ucd9c 1283\uc5b5\uc5d0\uc11c 17% \uc131\uc7a5<br>2xxx\ub144 \uc57d 1500\uc5b5 \uc6d0\uc758 \ub9e4\ucd9c \uae30\ub85d<br>_SLIDE_6_<br>[\ubc15\uce74\uc2a4\ub97c \ub458\ub7ec\uc2fc \uc8fc\uc694 \uc7c1\uc810]<br>_SLIDE_7_<br>[\ubc15\uce74\uc2a4\ub97c \ub458\ub7ec\uc2fc \uc8fc\uc694 \uc7c1\uc810]<br>[\ubc15\uce74\uc2a4\uc758 \ub51c\ub808\ub9c8]<br>\uc57d\uad6d\uacfc\uc758 \uad00\uacc4\uc545\ud654<br>\ub300\ud55c\uc57d\uc0ac\ud68c\uc758 \ubc15\uce74\uc2a4 \uc758\uc57d\uc678\ud488<br>\u2026(\uc0dd\ub7b5)<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%F0%9F%93%96_%EC%B0%B8%EA%B3%A0%EB%AC%B8%ED%97%8C\"><\/span>\ud83d\udcd6 \ucc38\uace0\ubb38\ud5cc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP) \ud83d\udcda \uc790\ub8cc\uc124\uba85 \ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP) \uc790\ub8cc\uc785\ub2c8\ub2e4. \ud83d\ude80 \uc790\ub8cc\ub2e4\uc6b4 \ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP) \uc790\ub8cc \ub2e4\uc6b4\ubc1b\uae30 \ud83d\udc47 \ud83d\udcbe\u00a0\uc790\ub8cc\ubb38\uc11c(\uc555\ucd95\ud30c\uc77c).zip \ud83d\udcdd \ubaa9\ucc28\/\ucc28\ub840 _SLIDE_1_\uc124\ubb38\uc870\uc0ac(Survey Research) \uae30\ubc95\uc744 \uc774\uc6a9\ud55c \ub3d9\uc544\uc81c\uc57d \ubc15\uce74\uc2a4\uc758 \uc720\ud1b5\ucc44\ub110 \ud655\uc7a5\uc5d0 \ub300\ud55c \uc5f0\uad6c_SLIDE_2_\ubc1c\ud45c\uc21c\uc11c\uc138\ubd84 \uc18c\ube44\uc790 \uc9d1\ub2e8\ubcc4 \uc120\ud638\ucc44\ub110\uacfc \uad6c\ub9e4\uc695\uad6c\uac00 \uac01 \ubcc0\uc218\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc911\uc2ec\uc73c\ub85c 1 \uc11c\ub860 \ubc0f \ubb38\ud5cc \uc5f0\uad6c2 \uc5f0\uad6c \uac00\uc1243 \uc0c8\ub85c\uc6b4 \uc720\ud1b5\uc804\ub7b5 \uc81c\uc2dc4 \ud55c\uacc4 \ubc0f \ucc38\uace0\ubb38\ud5cc &#8230; <a title=\"\ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP) [\uae30\uc5c5\ubd84\uc11d]\" class=\"read-more\" href=\"https:\/\/cacao1st.com\/en\/%eb%b0%95%ec%b9%b4%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85%ec%a0%84%eb%9e%b5-%eb%b0%8f-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9dswot4pstp-%ea%b8%b0%ec%97%85%eb%b6%84%ec%84%9d\/\" aria-label=\"Read more about \ubc15\uce74\uc2a4 \ub9c8\ucf00\ud305\uc804\ub7b5 \ubc0f \uae30\uc5c5\ubd84\uc11d(SWOT,4P,STP) [\uae30\uc5c5\ubd84\uc11d]\">Read 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